YouTube's TV app is set to receive a redesign to enhance user engagement by allowing easy access to comments and introducing new experiences like shopping, focusing on interaction during video playback. The update, which does not address all user requests, will also include features for sports fans to check live scores and improved video chapters. It will roll out over the coming weeks.
Thursday, March 14, 2024Digital audio consumption is projected to represent a significant portion of digital media consumption in the US, but ad spend in this sector remains disproportionately low.
TikTok, Instagram, and YouTube have facilitated the rise of a diverse range of voices, challenging mainstream media. Alternative voices often present partisan views and have significant followings, especially among younger audiences. Influencers like Tucker Carlson, Joe Rogan, and Dylan Page illustrate this shift. These influencers often focus on video formats and cater to younger demographics with political commentary or lifestyle updates. Traditional media needs to improve trust, diversity, and digital storytelling to remain competitive.